Our assignment was to develop a unique business model that creates a dynamic partnership linking a group of leading factories with a national network of local independent jewelry retailers who provide an exemplary level of service and support to consumers. The model was constructed to connect business-to-business and business-to-consumer web sites that serviced retail partners and their consumers. Consumers shop uniquely through this virtual online store or shop in the retailers physical store. The site concept provides consumers with a innovative shopping experience - centrally supplied but locally supported and serviced.